About Unflag

Unflag exists for one reason: Shopify merchants lose their Google traffic over problems they could have fixed in an afternoon, if anyone had told them what the problems were.

Who makes Unflag

Unflag is a Shopify app made by Polka Labs Ltd, a company registered in England and Wales, founded in 2026. Unflag is independent: it works with Shopify and Google Merchant Center, but it isn’t made, endorsed or sponsored by either company.

Who Unflag is for

Unflag is built for Shopify store owners who sell through Google Shopping, Shopping ads or free listings, mainly in the United States, the United Kingdom, Europe, Canada and Australia. In practice that means four groups: stores that have been suspended, stores with a warning to fix, new stores about to connect Merchant Center, and the agencies and freelancers who look after other people’s stores.

How we test

We build our own Shopify test stores and plant real problems in them: a shipping policy that promises faster delivery than the shipping rates, policies left full of template text, an empty refund policy, a countdown timer that never ends, invented star ratings, broken menu links and more. Our main test store has 16 planted problems. Unflag’s checks, and other tools, are measured against that answer key, so we know what gets caught and what gets missed.

How we write our guides

  • Every claim about Google’s rules comes from Google’s own help pages, and each guide links to its sources.
  • Each guide shows the date it was last checked. Google changes its rules, so we re-check guides regularly.
  • We never promise reinstatement. Only Google decides.
  • We don’t publish advice we haven’t been able to check against Google’s documentation or our own test stores.
  • Spotted a mistake? Email hello@getunflag.com and we’ll correct it and note the date.

Our promises about your store

Unflag has read-only access to your store. It doesn’t request access to customers or orders, and it never changes anything. The privacy policy lists exactly what it reads and how long it keeps it.